Alessi innovation framework
Posted by Richard Mander April 4th, 2009. Filed under: Design leadership, Interviews, Product Design.
Alessi is one of the leading design companies – yet their designers are all external to the company. Marla Capozzi and Josselyn Simpson from McKinsey Quarterly interviewed Alberto Alessi and compiled this intriguing presentation on Alessi’s framework for evaluating a new product design. (Click on the link ‘Launch Interactive’ under the picture of Alberto Alessi) It is a great example of how to capture the essence of your product design strategy and use it as a tool in decision making.
